Countdown to 12 p.m. PDT on October 31:

23
Days
04
Hours
34
Mins
54
Secs
JOIN THE CHALLENGE

Bruins, show us your

True Blue and Pure Gold!

Here at UCLA, blue and gold are more than just our school colors — they represent the values we carry as Bruins. TRUE BLUE is the sense of communal belonging and the instinct to stand behind the people and place we call our own. PURE GOLD is the generosity of spirit to create opportunities for others and the loyalty that connects us across generations.

GET IN IT TO PIN IT: Every donation of $25 or more is eligible to receive a Limited Collector’s Edition Enamel Pin Set! 

Kick Off the Challenge Early

This Blue & Gold Challenge, you can support every aspect of the UCLA campus and Bruin life. Explore the tiles below to find the cause you’re most passionate about and browse all the funds you can champion. Each gift, especially when made early, amplifies our communal impact and sets up the pace for what’s to come.

Get In It To Pin It

Your generosity is truly pin-spirational! As a special thank you for supporting this year's Blue & Gold Challenge, we're gifting you our Limited Collector's Edition Enamel Pin Set. This special commemorative series includes three brand new designs for 2026 that capture the many facets of Bruin fandom!

Every gift of $25 or more* to the fund of your choice gets you an exclusive three-pin set. Hurry — quantities limited while supplies last!

CLAIM YOUR GIFT NOW

Limit one set per gift transaction of $25 or more.
*Your donation includes $6 in non-deductible benefits. All gifts to an existing fund are subject to the terms and conditions of that fund.

Limited Collector's Edition Enamel Pin Set — three pin designs